Flüph

The goal was to create a distinctive brand for a new toilet paper product that could stand out in a highly competitive, often generic category. The concept was playful and personal, inspired by the client’s puppy, but needed to be translated into a brand that still felt considered, cohesive, and shelf-ready.

I worked closely with the client to develop a visual identity that balanced lightness and personality with a more refined, modern feel. The logo was designed to capture a sense of softness and movement, drawing from the airy quality of clouds, while the packaging system brought that tone to life across applications.

The result is a brand that feels both playful and elevated, helping the product stand out on shelf while clearly communicating its soft, sustainable qualities.

Scope included:
Logo design
Packaging design
Banner ad design