RoseBabe came to me for a full brand refresh. They were growing quickly and needed a clear creative direction to support that momentum. I developed a self-focused, romantic brand concept centred on putting the customer first, reflected through bold imagery and a playful tone of voice.

I built brand guidelines with saturated, sensual colours and tongue-in-cheek phrasing, then designed the website UI for their developer to implement. For the “Eat My Cookie” collection, I created soft matte packaging in velvet red to evoke a rich, romantic feel. The line included massage oils, face oils, body butter, and sheet spray.