RoseBabe

RoseBabe was growing quickly and needed a clearer creative direction to support that momentum. The existing brand lacked consistency and didn’t fully capture the bold, playful personality the product was aiming to express.

I developed a refreshed brand concept centred around self-focus and modern romance, putting the customer at the centre of the experience. This came to life through saturated, sensual colour palettes, expressive imagery, and a more playful tone of voice. I built out brand guidelines to ensure consistency across touchpoints, led the website creative direction for development, and designed packaging for the “Eat My Cookie” collection using soft matte finishes and rich red tones to reinforce the brand’s tone.

The result is a cohesive and distinctive brand that feels confident, memorable, and scalable, helping RoseBabe better connect with its audience across digital and physical experiences.

Scope included:
Website creative direction
Packaging design