Your Brand Identity Audit Checklist

A professional and successful brand is one that builds brand loyalty by visually communicating its mission to its audience.

Our brand identity audit checklist allows you to evaluate your brand to see if it’s aligned with your brand’s growth & direction. As you take your audit, identify the items that represent your brand and consider their consistency. Do brand colours and fonts match? Is your logo pixelated, and do you have the right file formats?

Numbers_0000_Layer Comp 1.jpg — **Brand Story**

Does your brand have a story and history that shape the face of it? This is the first aspect in a solid brand. It communicates your values and goals and is considered in all other creative aspects of the brand.

Numbers_0001_Layer Comp 2.jpg — **Great Logo**

A great logo is a great tool for attracting your audience and standing out in your market. Your logo should be easy to understand all while accomplishing your brand's goals.

When evaluating your logo, ask yourself these questions:

Are the composition and proportions of your logo correct, creating balance and emphasis?
Is your logo distinct and memorable? Standing out from other brands or your competitors?
Is your logo relevant, does it connect with your audience?
Does your logo adapt and translate appropriately throughout a variety of mediums? (print, digital, apparel, signage)
Is your logo timeless? It could be on-trend now, but an investment should be a timeless design.
Is the composition and proportions of your logo correct, creating balance and emphasis?
Do you have the appropriate logo files to work with? Vector for print, Raster for Digital?

Numbers_0002_Layer Comp 3.jpg — **Colour Palette & Typography**

Does your colour palette and typography communicate the emotion and tone of your brand? Is the typography used consistently on all marketing material? Do you have colour palette with hierarchy?

Numbers_0003_Layer Comp 4.jpg — **Graphic Elements & Icons**

Does your brand have personalized graphic elements such as Icons and illustrations that add personality and depth to your brand?

Numbers_0004_Layer Comp 5.jpg — **Marketing Materials**

Do you have the appropriate marketing material for your brand and does it align with the aforementioned points? Letterhead, business cards, email signature, envelopes, promo material and brand templates for things such as email or social media?

If you answered no to any of these points then your brand may not align with the growth you look to see in your business.

Book a personalized Brand Identity Audit session with us to learn how your brand can start working for you!

Words of Praise from clients we’ve helped!

Testimonials

“Alyssa clearly understood the scope of my request and provided fresh ideas that led to a very successful project completed within my timeline. Will definitely work with her again.”

“Excellent experience overall and I was very pleased with her work. I’m excited to put my new logo to use! Thank You”

“Alyssa did an amazing job with our brand identity and marketing materials. She is very efficient and she quickly understood our needs. The result met our expectations. We highly recommend working with Alyssa.”

“Alyssa was great for our project, very timely, professional, and created agreat product for us. Would highly recommend and would definitely do business with her in the future. Thanks!”

“I was referred to Alyssa from a good friend who had the best things to say about her work. Alyssa is dedicated, creative, and professional. This is our second project together and this is definitely not the last, her eye toward design is exceptional. I will continue to refer people in my network to Alyssa. Thanks so much for your hard work, you're the best!!!”

“Alyssa approached the complex design challenge we presented to her with equal parts strategy and creativity - and the results were truly inspired. Her ability to create powerful design was matched by her professionalism and effective communication. Her work certainly exceeded all expectations. We will absolutely work with Alyssa again.”